The A/B testing is done in order to determine that which particular version of the website (Either A or B) is generating the expected response from the user. Both the versions are put to test simultaneously and the more successful version is selected for the real world use. This is the basic core of the A/B testing.
Consider that you have two websites; website A, which is old and a website B that is new. We now split the website traffic between these two versions of the same site and observe the user behavior. The performance of both the websites is checked on the desired parameters (Conversion rate, sign up, bounce rate etc). Depending upon the performance either one of the version is selected for the real world use.
The choice of what parameters to test obviously depends upon your goals. For example if the goal of a particular page on the website is to make the user signup, then the variation in the A and B version will be the size of the form or the positioning of the sign up field. You may also try varying the size of the form. In this case the goal of the A/B testing is to determine, what is it that is preventing the visitors from signing up. Is it the length of the form? Or is it the privacy policy? Or is the content on the webpage not convincing enough? The answers to these queries can be revealed in an A/ B testing experiment.
Following parameters can be tested on the web with A/ B testing:
- The effect of placement, size and color of the call to action button
- Effect of head line or product description on the user behavior
- The effect of form length
- Layout and style of the website
- Images on Landing pages and product pages
At Sansoft we are adept at testing Ad copies and web pages in this format and find out the best ones that get results for our clients.
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