Pay Per Click
 If
your marketing budget allows, a PPC campaign combined with search
engine optimization absolutely provides the best results. Pay-per-click
can bring web traffic to your site quickly through sponsored listing.
While the results of your SEO ranking campaign enhances your natural
listing .At Sansoft , Google AdWords and Overture are the pay-per-click
(PPC) programs of choice.
These pay-per-click (PPC) programs have been proven to drive the
most traffic. PPC marketing allows you to actively bid on a desired
ad position in search results. A successful PPC online marketing
campaign must have a clearly defined strategy with carefully chosen
keywords and search terms, to maximize the return on investment
for your advertising dollar.
We will help you decide if a pay-per-click (PPC) campaign is right
for your situation.
Contact us for a realistic quotation as there are many different
factors that influence the cost of a pay per click management service.
We offer significant discounts to existing clients of website design
or search engine optimisation services. We are happy to charge using
a variety of different methods, but our preferred method is a monthly
fee based upon the target market segment and the clients' existing
website.
Sansoft think that this is the best option for pricing a pay per
click management service. This allows us, as the Internet Marketing
company, the scope of reducing your pay per click advertising spend
or decreasing the number of target keywords (which is often beneficial)
without affecting our profit.
The
exact price that Sansoft charge for pay per click management services
depend upon:
- Your Target market - some markets are more straightforward,
less competitive or more static than others, so we can charge
a lower monthly cost. Rapidly evolving markets offer excellent
opportunities to exploit new niche markets (at relatively low
cost with a high return on investment) before competitors follow
suit. Sansoft do not always rely on standard industry tools for
analysis (these are great for just matching your competitors but
not for doing better than them) but try to use different analysis
methods to allow our clients to exploit new market trends more
quickly than competitors.
- Website design - some websites are more search engine
friendly than others. Pay per click works much better and produces
a higher ROI for websites that are accessible, search engine friendly
and actually contain some interesting readable content. The website
must be easy to navigate with a clear path from entry point to
the desired outcome.
- Other Internet marketing services offered - many of the
tasks that should be performed by a professional PPC (pay per
click management) service are identical or have significant overlap
with website design, website redesign, website maintenance, search
engine optimisation and natural search engine optimisation services.
Significant reductions (over 50%) in cost of pay per click management
services can be offered if Sansoft provide others services as
well.
- Frequency of reports- producing client reports takes
more time (and hence costs more) than simply monitoring and analysing
the pay per click, tracking and/or web statistics. Sansoft normally
produce a monthly summary management report, with some supporting
data, highlighting the pay per click performance and any significant
actions taken. More frequent or more detailed pay per click performance
reports cost more. For some not-for-profit organisations and for
low advertising budgets we can provide a pay per click management
service with quarterly reports. These are not standard reports
(we have never yet discovered 2 identical clients) but are tailored
to the individual market.
We are also able to offer the option of standard reports from many
of the automatic PPC management packages. This is in addition to
a customised summary report.
For detail Pay Per Click quote click here |
