A well done SEO audit brings forth lot of facts and data. For many people this data means nothing but just numbers and charts hence it needs to be presented in an easily understandable format. It can provide valuable and penetrative insights about the functioning of the website and user response to the changes in the online world. Precious business intelligence can be derived from the interpretation of the insights provided by an SEO Audit.

It needs to be understood that SEO audit is a complex and intensive undertaking which obviously goes beyond number of hits on the website or amount of traffic that shows on the analytics. At SANSOFT our team of experts checks as to where each click came from and how much percentage of the overall traffic was truly useful for the business. How much traffic converted to leads and how many leads lead to conversion? What exactly are the loose spots, which resulted in filtering of the other traffic? We also analyze where your marketing efforts stand as compared to your competition. We can quickly unearth what strategy of your competitor is undermining your marketing efforts. We also determine out if your marketing efforts are affecting the target audience in the designated demographic.

A good SEO audit verifies nearly 40 different onsite and offsite parameters which includes but not limited to the following:

Design variations, user experience of the current web template, browser compatibility, content freshness, appropriate targeting of generic and long tail keywords, navigation issues, link statistics, broken links, website structure, marketing score, meta data, readability, visual appeal, W3C compliance, current search placement, social media exposure and many more technical as well as non technical parameters.

We use state of the art high end technical tools as well as statistical analytics softwares and generate comprehensible report with predictive analytic suggestions for improvement. If you are a business and want to see where your website does stand in the World Wide Web, ask us for a SEO Audit report.

Sansoft Web Analysis Tool is one such online SEO tool that provides the detailed reports about the current situation of clients website on search engines. Being committed to success in online business arena, Sansoft has added the industry proven features in this in-house tool.

Following are the features of Sansoft Web Analysis Tool and what role they play:

Doc Type Analysis – Correct Doc Type declaration is very important mainly because it tells search engine about the type of the page.

Title of the Page – The title tag has become the most important tags in a page. The title gives details about the contents of the page and the search engines make use of it in a great deal to determine relevance to a search query.

Meta tags – Tags like description, keywords, etc. are meta tags. These meta tags provides information about the website to the search engines. Though meta tags are not of much importance in major search engines, but many small search engine still gives importance to these tags.

Code to Text Ratio – This is basically the ratio of readable text as compare to codes (Ex: HTML, PHP etc). Search Engine likes more text and hence this ratio should be more for better search engine ranking. Therefore it is necessary to include contents in your website.

Heading tags – Header tags (H1, H2, H3…) are the most important SEO component that should be use in order to get better SERPs (search engine result pages). Using Heading tags, tells the search engine what “words” are important in the context of your page. Search Engines still give decent value to the Header tags and having the target keywords or keypharse in them can do a lot of good.

Bold – Another important text after Heading Tags is Bold tag. Same as heading tags it specifies the importance of the “words” to search engines.

JavaScript & CSS – Search engines don’t like heavy JavaScript and CSS codes. Heavy presence of JavaScript & CSS makes the web page non-search engine friendly.

Frame & Flash: Search engine cannot read the text if it is written in frames or flash movie.

Sitemap: A sitemap is important for each and every web site to keep the site linked well. Each page should at least be linked to the sitemap. A good site infrastructure allows the search engine spiders to crawl the entire site and therefore ensure all pages of the site are present in the indexes of the major search engines.

Robot.txt: When a search engine crawler visits your site, it will look for robots.txt. This file tells the search engine spider which web pages of your site should be indexed and which web pages should be ignored. The robots.txt file is a simple text file (no HTML) that should be placed in root directory.

Images: Search Engine cannot read images and so alt tags are the medium to tell search engine about various images in the web page.

These factors are vitally important for better search engine optimization of any website.

The SEO professionals at Sansoft first understands clients business priorities and then proceed for optimizing the website according to the search engine algorithm. Using our superior internet marketing technology, we help to bring qualified visitors to our client’s website.

The entire staff of the Sansoft family participated in various games. It was a fun and frolic time where everyone relaxed and enjoyed. What followed in conclusion was a sumptuous fest of a splendid lunch where everyone took pleasure by indulging in all the delicacies.

Everyone clicked pictures to their hearts content to capture the moment. Everyone congratulated the new TL’s and GL’s and praised the EventoZ team for organizing the function.

It was indeed a memorable time for everyone at Sansoft.

A brand that only communicates with its consumers via massive one-way media is having a monologue and may not be heard actively by its audiences. Interactive communications take place when both the sides pay attention. Basis for a good interactive dialogue is the ability to interrupt the other party at any time.

Interactive marketing is a new approach towards business growth. The move to this approach has resulted into more savings and outstanding sales figure. As the world is rapidly moving to virtual era, it’s the right time for marketers to devise something new. Under marketing, marketers use different types of interactive methods including search engine optimization, email marketing, web designing to boost sales.

Interactive marketing agency is a SEO company which is specialized in developing a website to rank in search results. SEO consultants can determine what is hindering the website from ranking on the search result page. Before implementing the SEO campaign, the SEO expert seeks the customer approval and also responsible for finding out keywords one should aim for.

Following are various types of Online / Internet Marketing services:

• Search engine Marketing
• Affiliate programs
• PPC advertising
• Banner advertising
• E-mail advertisement
• Directory Listings
• E-Zine press announcements

Sansoft Web Technologies Pvt. Ltd. is a well-known company for expert SEO agents who know the nitty-gritty of Interactive marketing. We provide high quality integrated marketing solutions based on iMarketing platform. With our proven internet marketing strategies and technology, the company can deliver maximum ROI in shortest span of time.

Most social network services are web based and provide good means for users to interact over the Internet. Online community services are sometimes considered as social network service, though in a broader sense social network service means an individual-centered service. Social networking sites allow users to share ideas, activities and interests within their individual networks.

Social networking is essential part of society and the popularity of social networks has prompted many website owners to develop their own social networking website. There are many reasons as if why one would like to build a social networking website or add another to existing website. One may want to integrate social networking to his existing website to drive more traffic and expand user base or he may link a company or group he would like to get benefited from virtual place to hangout, communicate and share ideas.

Whatever may be the reason there are many social networking software platforms that offer distinct features to create own social networking website. Some are incredibly easy to use but offer limited customization, while others require extensive technical knowledge. With a little technical knowledge it is relatively easy to fully customize the social network and even integrate it into existing website.

One can also have the option of paying to professional designers to create the perfect social networking for website. And most of them will offer every imaginable feature one would want for his social network. We at Sansoft are professional designers who have industry proven experience and have developed many social networking for businesses. We provide good solutions and can meet all expectations of customers.

Knowing the potential customers and where they can be reached is first step towards great product promotion. Focusing on the product is one way of creating awareness, but if the message is going to people who have no need of such product the sales can’t be increased.

Targeting people who need the product and then informing them about the benefits of product is key to successful product promotion. There are always many things to be considered when promoting a product, but targeting the right people and informing them of the benefits is one of the best methods for product promotion.

The role of marketing agencies in promoting the products is absolutely critical for the growth of many organizations. If a company produces top quality product and is waiting for customers to approach them, the company is not doing well in real world.

In this world of cutthroat competition, companies have to take about their products and present them to the customers in an impressive manner. The ways the products are packaged and presented to outside world have considerable impact on the sales. This is where marketing agencies play a vital role.

We at Sansoft have dedicated team of experts who understand the basics of product promotion and are involved in this work since many years.

Internet marketing ties together the creative and technical aspects of Internet including web design, web development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO) and Web 2.0 strategies.

Online marketing is more than just putting up a website and hoping for people to come at it. One have to tell about his website to people to gain maximum exposure. Driving traffic to original website is key to success. In regular marketing, the store across the town is competition one just have to worry about staying ahead of couple of competitors. Since the world is becoming more impersonal and the shopper loyalty is tough to gain, online marketing is difficult than regular marketing.

Online branding is an important key to become an outstanding marketer. It is also important to leverage on the constant flocking of persons in the e-world. As a home based business owner, it is impossible for one to make his dream come true unless he leverages himself to reach potential clients.

The final goal of any business is to attract customers. When you create a website your initial aim might be to attract viewers but the main aim is to turn this viewers into customers. Branding itself is one of the most effective marketing tools. Online branding can boost business even more effectively. Going online has several benefits. Some of the benefits are:

• Advertisements in TV, radio or magazine can give access to local audience only, whereas Internet gives global access to audience.
• Advertising the product in TV or radio is less effective compared to 24×7 availability of product marketing on the Internet.
• Online branding is less costly.
• If we have our own website we can interact with customers all the time. One can get customer’s feedback or queries through online forms. Interacting with customers is important since customer satisfaction is key to success.
• Advertising on the web demands much less resource. It’s easy and consumes less time.

Link exchange, an important part of link building, is the process in which two webmasters exchange their links and show each other’s link on their websites. Some SEO service experts often use this method to gain better website page ranking. Exchanging Links with other websites will help to increase website PR and thus the chances of coming in the top 10 results list of Google Search increases.

Some of the best methods for link building are:

• Getting a link from non-commercial website – Website ranking will have great boost if link from non-commercial websites having .org and .edu domains can be obtained. These links are important for a high page rank.
• Links from an article submitted to article directory – You can submit your high quality articles to several free article directories on web. Some of them have strict recommendation for writing rules. This strictness is only for creating good quality content by keeping spammers and low quality material away. Your links will be in the body of your article or in author information box.
• Getting links from popular websites – This is a little difficult task. However, if you are good at networking with people, you can do it really well. Getting a link from the internet giants like Yahoo or Wikipedia is a huge plus to search engine optimization efforts.
• Staying away from link farms – These are the websites which exist only for putting up links. Your site can get banned by search engines like Google, in this way.

We at Sansoft have dedicated team of link builders who have great experince in link building. Our expert team members are honest and hold good expertise in link building