Live analytics monitoring basically means monitoring the user behavior on the website or that of the PPC campaign in real time. The classical analytic tool like Google Analytics does not provide this kind of data. It gives the numbers that are one day old, which can become misleading especially in the PPC campaigns. In this case we use live Analytics that give fresh data to which we can quickly respond to by changing the Ad Copy. This can save hundreds of dollars in the PPC campaign.
The Live Analytic Monitoring is also useful in the case of Banner Ad’s or a limited seasonal promotion campaign. In this case also the real time analytics helps us to observe the user behavior in the real time and helps to change or respond to the market accordingly.
When it comes to social media campaigns that use social network like Twitter, live monitoring with a toll like Clicky helps us to determine the results of social media campaign. It gives a detailed analysis of the traffic, the geographical location of the origin along with comparison of new versus repeated number of users. This is indeed a great way to keep a track of the live traffic.
At Sansoft we use an assemblage of these tools like Woopra, Clicky, and Reinvigorate, Piwik etc., which enable Live Analytic Monitoring of the website traffic or the user response towards Ad campaign in real time. We have benefited and helped save hundreds of dollars of our clients with the meticulous use of live analytic monitoring.
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