While A/B Testing allows you to test one factor at a time, Multi-Variable Testing enables you to test many changes simultaneously. Evaluating the impact of combination of factors and variations reveal significant interaction effects that can have a dramatic impact on conversion goals. Split testing has been around for very long time and all successful Internet marketers used it. This method allows you to test one page element at a time to determine what is more successful.
The major drawback to split testing is the amount of time involved. Testing one element then another, and then another consumes a lot of time. Multi-Variable Testing allows to test as many elements one want at same amount of time. Multi-Variable Testing software is set up on server and one person supply the program with number of variations for each element. This can be as simple as you desire. The attributes that you test are headlines, lead in paragraph, fonts, layout etc (the list is endless).
After you supply the software package with all your variables, it will dynamically generate your sales page and track the corresponding results. For instance you will discover, if the white or pale blue background produced more sales. If you are seriously interested in conducting the most testing in the least amount of time then multivariate testing is the answer to your problem.
We at Sansoft supports multi-variable testing for easy operation and management of sales. Our experts hold good experience in the field and are innovative in understanding the nitty-gritty of multi-variable testing. We are in the field of Internet marketing since many years and have sound understanding of various business needs.
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