A website optimizer is used to test different webpages of a website for their layout and performance. One can play around with various combinations of webpage layout using the website optimizer and select the most suitable one. This will help you create a website that will appeal your visitors so that it generates required business. A website optimizer will help you analyze and restructure your website to attracts visitors, makes them navigate the website, retains them and prompts the visitors for some action like filling up a form.
A website optimizer will test various combinations of web page layouts, keep track of the results in terms of which combination generated most traffic and report the analysis that helps effective decision making. Website optimizer essentially tests your website for inefficiencies. For e.g. Google’s website optimizer uses A/B and Multivariable testing. These optimizers can check all the elements embedded within the HTML code that include images, content, fonts, call to action buttons etc.
One can select the type of testing to be done depending on the traffic and the number of times the layout is changed. For e.g. A/B testing is used when the traffic to your website is less than 1000 visitors. You can go for other type of testing if the traffic is more. A website optimizer allows you to test more than one thing at a time like testing 10 titles, 12 images, 5 promotional areas simultaneously.
Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. At Sansoft we are equipped with qualified testers who can effectively use this optimizer technique to bring the desired results.
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