Search Engine Optimization Process

 

ON Page Optimization

• Analytics Setup

  Before beginning SEO work, we measure how your site is currently performing. For this we setup Google analytics which helps in monitoring the performance of the SEO campaign.

• Key phrase research and analysis

  A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We carry out a deep analysis of your products and offerings and then sort out the most appropriate key phrases. For this, we consult you first then we research on the keywords you've suggested and choose the right keywords. Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization.

• Keywords VS. Target pages

  As that of keywords, it is also important to select the proper page of the site that should be targeted for each keyword. After your approval of the suggested keywords, we analyze and finds most important pages of your site that we should target for optimizing for each keyword.

• Competitive analysis - (Comparative analysis of your website with your competitors website)

  We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters like header status along with the various website parameters like indexed pages, Link Popularity etc

• Web Pages Analysis

  Here we check all-important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ration etc… This gives us the current standing of your site. We check all these figures during & on completion of SEO and keeps close watch on it.

• Meta tags & Header tags Optimization

  After in-depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) for all important pages of the site. Report is sent to you for confirmation.

• Content Creation (If Require)

  Content is the king” - Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggested changes

• SEO Implementation

  After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:
  a. Implementing Architectural changes if require
  b. Correcting the findings of comparative analysis.
  c. Optimization of title tags, header tags and other meta tags of important pages
  d. Optimizing internal linking structure
  e. Image optimization
  f. Content optimization according to finding of analysis
  g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. tags as per meta tags optimization report
  h. Optimizing JavaScript and CSS codes
  i. Adjusting Code to Text Ratio as per the finding of analysis
  j. W3c Validation Etc.. .

 

Off Page Optimization

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. It includes:

• One Way Inbound Links: In bound links is one of the most important factors that guide your ranking. More the inbound links, better is the chance of getting ranked. We build one way links to your site with other related website
• Directory Submissions: Here we submit your site to various directories available on the net. These are the good source of getting inbound links.

 

Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites like Facebook, Twitter, digg.com, del.ico.us etc... Primarily, SMO focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. It includes

• Blog Setup :As said, search engine likes content, having a blog in the website is the best way to provide unique content to search engines. We setup wordpress blog to your website and add the articles written by our copywriters. This blog is also use for link baiting – an unique link building technique
• Article Submissions to Directories: We create & optimize content rich article of about 300 to 500 words & submit it to reputed article directories available on the net. These articles are submitted with 2-3 links to your website in the authors box. Article submissions not only give you one way links but also the visitors.
• Submission to Social Book Marking websites: Social bookmarking is one of the latest powerful SEO tool to promote website. We submit your website to various high traffic community websites like digg.com, delicious.com, orkut.com etc. It not only helps in getting you better ranked in search engines, but also expose your website to thousands of community members visiting these websites.
• Link Baiting : Link baiting means encouraging others to link to you. Legitimate linking brings you quality traffic. Here we create an unique blog post related to your service or product and submit it to various bookmarking websites. It not only helps in getting you better ranked in search engines, but also exposes your blog posts to thousands of potential customers visiting these websites.
• Squidoo Lense creation & bookmarking: Squidoo.com is a reputed website where you can create your own page with link to your website (same as blog) called as lense (ex: http://www.squidoo.com/forex-currency-trading). This lense is then submitted to various high traffic social bookmarking websites. Squidoo lenses helps to generate sales and huge traffic.
• Link Wheel
  • Web 2.0 Profile Creation / Optimization:
Profile creation & optimization in Facebook, LinkedIn, Twitter, YouTube & Google Buzz