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At Sansoft Technologies we believe the most effective way of offering the some of the highest quality work in the search engine optimization industry is to keep up with the latest technological developments. We are fluid and dynamic company that keeps abreast of current trends in order to remain one step ahead of the competition and to give clients a continued reason to chose us over our competitors. We learn from developing trends and assess them as to how they can help our customers. If they meet our highly critical appraisal, only then will we modify our techniques to include them in our approach to search engine optimization.
Below is the details about our services
A)ON Page Optimization
1. Key phrase research and analysis
A Key Phrase is a combination of keywords that most appropriately define your
product offerings and/or your area of operations. One of the most crucial steps
in Search Engine Optimization is the process of Key phrase Identification. We
carry out a deep analysis of your products and offerings and then sort out the
most appropriate key phrases.
For the above, we consult you first then we research on the keywords you've
suggested and choose the right keywords. Then our SEO experts identify and finalized
a set of target key phrases for your site’s search engine optimization.
2. Keywords VS. Target pages
As that of keywords, it is also important to select the proper page of the site
that should be targeted for each keyword. After your approval of the suggested
keywords, we analyze and finds most important pages of your site that we should
target for optimizing for each keyword.
3. Competitor’s Analysis (Server & Website)
We don’t work without benchmarking. Our SEO experts analyze the top competitors
of your site and compare it with all the aspects with your site. Important aspect
of our competitor’s analysis is that we shortlist competitors for each
keyword rather than one set of competitors for all keywords. This gives us the
accurate difference in your website and competitors for each keyword. Here we
check the various server related parameters like header status, hosted country
etc.. along with the various website parameters like density, frequency, no.
of indexed pages, back links etc. of targeted keywords
4. Your Website Analysis (Server & Website)
Here we check all-important parameters like site architecture & layout,
web crawl errors, Google page rank, No. of pages indexed , no. of inbound links,
keyword density & frequency and all other thing we that we analyze for your
competitor’s website. This gives us the current standing of your site
for each keyword with reference to your competitor. We check all these figures
during & on completion of SEO and keeps close watch on it.
5. SEO Recommendations
After in-depth analysis of your website and competitors website considering
the various parameters mentioned above, we compare these parameters and give
you our SEO recommendation for your website.
6. Content Creation
“Content is the king” . Search engine likes good and unique content
in the website. Our copywriting team will writes unique optimized articles for
each keyword. These articles are added to website after your approval. Same
articles, with hyperlink to your website, are also used for submissions to various
article directories
7. SEO Implementation
After your approval of our SEO recommendations, we start implementing it on
your website. It includes content optimization, title tag optimization, meta
tags optimization, image optimization etc. If your website is static, we first
implement it in dummy pages, report you, and after your approval we make the
page live. If your site is dynamic, we make changes on the live site. It includes
but not limited to:
a. Implementing Architectural changes if require
b. Correcting the findings of server analysis.
c. Optimization of title tags and other metatags of targeted pages
d. Optimizing internal linking structure
e. Image optimization
f. Content optimization according to finding of analysis mentioned in SEO recommendations
g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. tags as
per SEO recommendations
h. Optimizing JavaScript and CSS codes
i. Adjusting Code to Text Ratio as per the finding of analysis
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B)OFF Page Optimization
Off page optimization means increasing popularity of your website on Internet.
Search engine gives lot of importance to it. It includes building links with
other related websites, social book marking etc.
1. One Way Inbound Links
In bound links are one of the most important factors that guide your ranking.
More the inbound links, better is the chance of getting ranked. We build one
way links to your site with other related website
2. Manual Submission to Major Search Engines
If your site is new and not included in search engines, we submit your site
manually to all major search engines.
3. Directory Submissions
Here we submit your site various directories available on the net. These are
the good source of getting inbound links
4. Article Submission to Directories
We create & optimize content rich article & submit it to reputed article
directories available on the net.
5. Submission to Dmoz Directory
DMOZ is most reputed human edited directory on web. They have very strict criteria
for inclusion. We optimize the title & description of your site especially
for DMOZ & submit it manually.
6. Web 2.0
Web 2.0 is the latest buzzword on web. We use it for popularizing your website.
It includes book marking your website on various social network websites like
digg.com, del.ico.us etc along with posting comments with link to your website
on forums & blogs.
7. Video Submissions to YOUTUBE
YOUTUBE is one of the leading streaming video portal with more than millions
hit every month. We will create videos related to your business and submit it
to YouTube
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