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CERTIFICATIONS
Building trust through recognized industry certifications.
The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
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Google Ads Display Certified
The Display Advertising Certificate covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
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Google Ads Video Certified
Google Ads AI-Powered Performance Certified
Google Ads Measurement Certified
As described by Google, the holders of the Google Ads – Measurement Certification are able to measure and optimize digital ad performance using Google’s measurement solutions. They understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. Among their skills: translating marketing objectives into measurable actions; setting up tracking to effectively measure sales, app downloads/installs, and leads; understanding how to analyze and act on insights from conversion tracking data; choosing the right attribution model for business goals.
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Google Ads App Certified
