sansoft https://www.sansoftonline.com SEO Services Thu, 21 Dec 2017 13:00:02 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.8 https://www.sansoftonline.com/wp-content/uploads/2017/04/sansoft-favicon-150x150.png sansoft https://www.sansoftonline.com 32 32 Website Restructuring – An Important Part for SEO https://www.sansoftonline.com/website-restructuring-an-important-part-for-seo/ Sun, 02 Apr 2017 12:12:51 +0000 http://www.sansoft.co.in/?p=308 The post Website Restructuring – An Important Part for SEO appeared first on sansoft.

]]>
The post Website Restructuring – An Important Part for SEO appeared first on sansoft.

]]>
Article Marketing For Better SEO Results https://www.sansoftonline.com/article-marketing-for-better-seo-results/ Wed, 22 Mar 2017 06:47:46 +0000 https://www.sansoftonline.com/newsansoft/?p=613 Article marketing is a type of advertising in which businesses write creative and unique articles related to their products or services releveant to industry needs. At Sansoft, we have dedicated team of article marketers who understand the fundamentals of article marketing and harness the power...

The post Article Marketing For Better SEO Results appeared first on sansoft.

]]>
Article marketing is a type of advertising in which businesses write creative and unique articles related to their products or services releveant to industry needs. At Sansoft, we have dedicated team of article marketers who understand the fundamentals of article marketing and harness the power for multi level effectuation of business objectives.

Well-written content articles released for free distribution have potential to increase business credibility within its market. It also helps in attracting new clients. These articles are often syndicated by other websites and published on multiple websites. The quality articles are created by experts writer, which are then made available for distribution and publication in the marketplace. Each article has a bio box and byline, collectively known as resource, which include references and contact information of author’s business.

Article marketing is one of the best technique to promote online visibility of a website. Some people also claims that link building is more important, but link building can base on original articles. One thing is certain, original articles would definitely be required if one wants to see his webpage rank on first page of Google results.

If original quality content can be created or bought from sources, the site is considered as influential for respective niches and keywords. The visitors recognize quality content from first words, and would recommend it to their friends. These recommendations can be made using social networks, links or emails so it’s essential to integrate social bookmarking tools too on website.

Annoying text with lot of grammar mistakes or irrelevant content are certain things, which should be avoided. It should also be taken into account that remaining organized around the theme is one of the best qualities of content writer. The Articles/Content writers at Sansoft are professionals and do take care of such responsibilities.

The post Article Marketing For Better SEO Results appeared first on sansoft.

]]>
Sansoft Blog Management Services: Take Complete Control of Your Blogging https://www.sansoftonline.com/sansoft-blog-management-services-take-complete-control-of-your-blogging/ Sun, 19 Mar 2017 07:56:43 +0000 https://www.sansoftonline.com/newsansoft/?p=621 Blogs are the new age phenomena for attracting people to your website. These are the marketing tools, which help to promote your company news, products and services. Blogs not only help to promote your products but also achieves higher search engine placement, better advertising, reputation...

The post Sansoft Blog Management Services: Take Complete Control of Your Blogging appeared first on sansoft.

]]>
Blogs are the new age phenomena for attracting people to your website. These are the marketing tools, which help to promote your company news, products and services. Blogs not only help to promote your products but also achieves higher search engine placement, better advertising, reputation management, and web traffic.

Sansoft handles all the aspects of Blog Management like writing, posting and linking. Our Reliable and Affordable Blog Management Services includes:

  • Initial strategy consultation
  • Blog Creation and installation
  • Optimized site layout
  • Professional blog design
  • Writing unique and fresh blog content
  • Ongoing search engine optimization
  • Links popularity
  • Syndicate Your Blog’s Content with an RSS Feed
  • Use Links and Trackbacks
  • Tag Your Posts
  • Social book marking
  • Daily posts updating
  • Blog maintenance

Advantages of Blogs

Blogs play key role in Search Engine Optimization as an increasingly large number of individuals are using blogs as a means to share information and interact with other like-minded individuals. Blog Management as a search engine component offers websites the advantages like:

  • Blogs contain links to the main site ultimately leading to an increase in the number of quality in-bound links to the website.
  • Blogs helps in increasing site traffic and generate awareness about the website, resulting in an increase in page ranking.
  • Blog submission to various blog directories aids in enhancing one-way links to the website.
  • Blogs help in drawing added search engine traffic.

Get Full Support from an Excellent Team of Sansoft Professionals

Our professional blog management team and talented team of SEO Professionals with relevant years of experience create unique blog content on a variety of topics to facilitate your goals. You are provided customized Blog Management Services, which are oriented towards generating best results for your website traffic, brand reach, rankings in organic search engine listings, and online communication needs.

The post Sansoft Blog Management Services: Take Complete Control of Your Blogging appeared first on sansoft.

]]>
Tips For Forum Management https://www.sansoftonline.com/tips-for-forum-management/ Sun, 12 Mar 2017 07:00:17 +0000 https://www.sansoftonline.com/newsansoft/?p=623 Forums are platform of social interaction for brand. The idea of forums is to indulge a topic in Q-A form to keep it alive and regular. The consumers are free to ask questions and take information from a company by communicating over uniform open platform....

The post Tips For Forum Management appeared first on sansoft.

]]>
Forums are platform of social interaction for brand. The idea of forums is to indulge a topic in Q-A form to keep it alive and regular. The consumers are free to ask questions and take information from a company by communicating over uniform open platform.

Many people claim that blogs are more important than forums. There are many others too who claim that forums are more reliable. While there are conflicts in the opinion, both the aspects are vital for effective SEO management. Both are social media avenues to E-branding and both provides successful paths to better website management.

Professional blogs are maintained by company as a constant marketing presence to the consumers. Product updates, industry news, current events etc. are in fact the best means which can be used to provide back-links to original website. They have a threefold approach to help boost the online presence.

Our Forum Management services allows you to:

  • Create multiple community and group forums.
  • Search forums and thread content.
  • View, edit or delete threads.
  • Lock specific forums to member-only access.
  • Lock specific forums to read-only access.
  • Assign specific members as forum moderators.
  • Create automated forum digests that email members updates.

The post Tips For Forum Management appeared first on sansoft.

]]>
Google Analytics – The Best Free Analytics Tool https://www.sansoftonline.com/google-analytics/ Tue, 07 Mar 2017 08:06:56 +0000 https://www.sansoftonline.com/newsansoft/?p=625 Google Analytics is a service from Google, which enable website owners track traffic coming to their website. Google Analytics shows the following information about a website in detail: How many pages have been viewed? How many pages have been viewed per visit? How many visits...

The post Google Analytics – The Best Free Analytics Tool appeared first on sansoft.

]]>
Google Analytics is a service from Google, which enable website owners track traffic coming to their website. Google Analytics shows the following information about a website in detail:

  • How many pages have been viewed?
  • How many pages have been viewed per visit?
  • How many visits the web page had?
  • An average time spent on website?
  • And more…

To get all above state info, one needs to include a small piece of code in the source code of the website inside the head section and tie it up with analytics account.

The google analytic service allows to predict the traffic sources and determine the areas where visitors went most. It is sensible to conduct a monthly review on analytics to discuss how one can make changes to increase the traffic where the traffic is coming from.

Some of the biggest advantages of using Google Analytics are:

  • Google analytics is helpful in increasing the Return On Investment (ROI): It shows important parameters by the virtue of which one can determine what to do with ads which are not returning business.
  • Ability to find out how visitors are locating website: Other than the core set of keywords that are used for optimizing, one can also find keywords visitors typein, to locate website.
  • Ablity to identify which pages and links visitors click the most: Google Analytics helps in identifying pages and links being most clicked.
  • Ability to fine tune the website. With analytics report, one can fine-tune his website to get maximum return on investment.

ROI also depends upon how Google Analytics avails data, if the data given is one day older, lot of time is already gone which could have been utilized in determining actions needed to be done against ads which were not returning business. On the contrary, if the data is up-to-date, one can immediately change ads in real-time to get maximum returns.

The post Google Analytics – The Best Free Analytics Tool appeared first on sansoft.

]]>
How To Use Google Optimizer To Get Best Results? https://www.sansoftonline.com/how-to-use-google-optimizer-to-get-best-results/ Fri, 03 Mar 2017 07:08:39 +0000 https://www.sansoftonline.com/newsansoft/?p=627 Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. Google website optimizer can test any element...

The post How To Use Google Optimizer To Get Best Results? appeared first on sansoft.

]]>
Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. Google website optimizer can test any element that exists as HTML code on a page including calls to action, fonts, headlines etc. It can be used at multiple stages in the conversion funnel.

Google optimizer allows webmasters to test entire pages, known as A/B testing or page elements known as multivariate testing. This tool is a part of Google analytics and is accessed through a different user interface. Google analytics scripts are often used by Google website optimizer as it’s a part of Google analytics.

Instead of having to setup two different pages for each test, one can simply rotate various parts of website using special code provided by Google. This means that regular split-tests can be done with multi-page websites, which in past was more complicated to split-tests with multiple variations of each page.

Apart from having improved sales and conversion rates, a website optimizer proves to be beneficial while designing the landing pages. A website optimizer automatically suggest changes and organizes a compelling landing page. One can also lower cost per acquisition and get more leads to his website. A website optimizer eliminates the need of experts to design a strategic website and help in gathering information about customer’s behavior.

We at Sansoft have great skills of using Google website optimizer for website optimizations.

The post How To Use Google Optimizer To Get Best Results? appeared first on sansoft.

]]>
Google Webmaster https://www.sansoftonline.com/google-webmaster/ Sat, 25 Feb 2017 07:12:18 +0000 https://www.sansoftonline.com/newsansoft/?p=629 Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site. Google is one of the world’s leading...

The post Google Webmaster appeared first on sansoft.

]]>
Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site.

Google is one of the world’s leading search engine which offers search outcomes for thousands of people all over the world. It is dream of many to design a website which will be Google friendly. There are many other search engines available too, but Google is preferred, as it is the best.

Creativity is one of the most important aspect for making an appealing site. Unique and compelling content makes vital components for any successful site, but are rendered obsolete if the site doesn’t follow basic guidelines established by the Google Webmaster.

Some of the basic Google Webmaster guidelines are:

  • Making a website with clear hierarchy (homepage) and text links.
  • The pages must be reachable with at least one static text link.
  • Offering a sitemap with links that point to the most important parts of site. If there are over 100 links, categorizing them into separate pages.
  • Navigation on interface should be simple for users.
  • Text links should utilize unique keywords that apply to the respective pages visitors links to.

Google Webmaster Tools allows the webmasters to check indexing status and optimize visibility of their websites on search engines. It has tools that let the webmasters:

  • Submit and check the sitemap
  • Check the crawl rate and view statistics about a particular site
  • Generate and check a robots.txt file
  • Gives List of internal and external pages that link to the site and more…

It should also be taken into account that there are tens of millions of domains, and to distinguish one from this pack, one need to put due diligence. Just because a sitemap has been created one cannot guarantee that all sites will be indexed. Google doesn’t guarantee to crawl everything in the sitemap file.

Other guidelines to remember are: Using a text browser such as Lynx, to examine site. Allow search bots to let sites crawl without session IDs or arguments and making sure that web server supports the If-Modified-Since HTTP headers.

The post Google Webmaster appeared first on sansoft.

]]>
Link Building – Is it Still Effective? https://www.sansoftonline.com/link-building-is-it-still-effective/ Wed, 22 Feb 2017 07:14:52 +0000 https://www.sansoftonline.com/newsansoft/?p=632 Link building is one of the most important strategies for effective search engine optimization. With tons of websites added to World Wide Web everyday it is difficult to keep websites popular. Link building is a unique method by the virtue of which problem of keeping...

The post Link Building – Is it Still Effective? appeared first on sansoft.

]]>
Link building is one of the most important strategies for effective search engine optimization. With tons of websites added to World Wide Web everyday it is difficult to keep websites popular. Link building is a unique method by the virtue of which problem of keeping websites popular can be solved to much extent.

Link exchange, an important part of link building, is the process in which two webmasters exchange their links and show each other’s link on their websites. Some SEO service experts often use this method to gain better website page ranking. Exchanging Links with other websites will help to increase website PR and thus the chances of coming in the top 10 results list of Google Search increases.

Some of the best methods for link building are:

  • Getting a link from non-commercial website – Website ranking will have great boost if link from non-commercial websites having .org and .edu domains can be obtained. These links are important for a high page rank.
  • Links from an article submitted to article directory – You can submit your high quality articles to several free article directories on web. Some of them have strict recommendation for writing rules. This strictness is only for creating good quality content by keeping spammers and low quality material away. Your links will be in the body of your article or in author information box.
  • Getting links from popular websites – This is a little difficult task. However, if you are good at networking with people, you can do it really well. Getting a link from the internet giants like Yahoo or Wikipedia is a huge plus to search engine optimization efforts.
  • Staying away from link farms – These are the websites which exist only for putting up links. Your site can get banned by search engines like Google, in this way.

We at Sansoft have dedicated team of link builders who have great experince in link building. Our expert team members are honest and hold good expertise in link building

The post Link Building – Is it Still Effective? appeared first on sansoft.

]]>
What You are Doing to Brand Your Website? https://www.sansoftonline.com/online-branding/ Sat, 18 Feb 2017 07:19:33 +0000 https://www.sansoftonline.com/newsansoft/?p=634 “A good brand should be perpetual”, probably this is what business owners want to hear about their brand. A brand can be perpetual but it needs some simple facts to be followed. To make a brand perpetual one need to make it visible all the...

The post What You are Doing to Brand Your Website? appeared first on sansoft.

]]>
“A good brand should be perpetual”, probably this is what business owners want to hear about their brand. A brand can be perpetual but it needs some simple facts to be followed. To make a brand perpetual one need to make it visible all the time and remind about it to the customers.

Online branding is an important key to become an outstanding marketer. It is also important to leverage on the constant flocking of persons in the e-world. As a home based business owner, it is impossible for one to make his dream come true unless he leverages himself to reach potential clients.

The final goal of any business is to attract customers. When you create a website your initial aim might be to attract viewers but the main aim is to turn this viewers into customers. Branding itself is one of the most effective marketing tools. Online branding can boost business even more effectively. Going online has several benefits. Some of the benefits are:

  • Advertisements in TV, radio or magazine can give access to local audience only, whereas Internet gives global access to audience.
  • Advertising the product in TV or radio is less effective compared to 24×7 availability of product marketing on the Internet.
  • Online branding is less costly.
  • If we have our own website we can interact with customers all the time. One can get customer’s feedback or queries through online forms. Interacting with customers is important since customer satisfaction is key to success.
  • Advertising on the web demands much less resource. It’s easy and consumes less time.

The post What You are Doing to Brand Your Website? appeared first on sansoft.

]]>
What is Online Marketing? https://www.sansoftonline.com/online-marketing/ Mon, 13 Feb 2017 07:20:28 +0000 https://www.sansoftonline.com/newsansoft/?p=636 Internet marketing, also known as digital marketing, web marketing or online marketing is a process of marketing the products over the Internet. Online marketing is considered broad in scope because it not only refers to marketing on the Internet but also includes marketing done via...

The post What is Online Marketing? appeared first on sansoft.

]]>
Internet marketing, also known as digital marketing, web marketing or online marketing is a process of marketing the products over the Internet. Online marketing is considered broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also grouped together to Internet marketing.

Internet marketing ties together the creative and technical aspects of Internet including web design, web development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO) and Web 2.0 strategies.

Online marketing is more than just putting up a website and hoping for people to come at it. One have to tell about his website to people to gain maximum exposure. Driving traffic to original website is key to success. In regular marketing, the store across the town is competition one just have to worry about staying ahead of couple of competitors. Since the world is becoming more impersonal and the shopper loyalty is tough to gain, online marketing is difficult than regular marketing.

The post What is Online Marketing? appeared first on sansoft.

]]>