sansoft https://www.sansoftonline.com SEO Services Thu, 30 Aug 2018 11:47:56 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.11 https://www.sansoftonline.com/wp-content/uploads/2017/04/sansoft-favicon-150x150.png sansoft https://www.sansoftonline.com 32 32 Top SEO techniques that will dominate 2018 – Sansoft Blog https://www.sansoftonline.com/top-seo-techniques-will-dominate-2018-sansoft-blog/ https://www.sansoftonline.com/top-seo-techniques-will-dominate-2018-sansoft-blog/#respond Thu, 30 Aug 2018 11:47:56 +0000 https://www.sansoftonline.com/?p=14905 It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and initiatives? Were they better or worse than expected? Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method...

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It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and initiatives? Were they better or worse than expected?

Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing atop SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor.

The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to SEO professionals also constantly evolves, allowing us to stay abreast the seemingly daily changes of what it takes to dominate search.

While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall away.

On the other hand, we expect many new trends to emerge in 2018.

While Google makes it near impossible to completely crack its page ranking algorithm code, constantly adjusting to accommodate a thousand different nuances will be the challenge for SEOers in 2018 and many years to come.

Whether you want to do away with 2017 and start anew or you want to build on the success of your 2017 SEO campaigns, here are some SEO trends to be on the lookout for in 2018:

1.  Increased Search Engine Results Page Features

It is the goal of any SEO professional to achieve and maintain a high volume of traffic to a given website. Ideally, this would be the result of reaching the top spot on a search engine results page. Not only is it important to achieve this coveted position, but to also maintain it as long as possible.

However, with the latest developments in the search engines, achieving this #1 ranking may no longer be enough to get the traffic you desire.

Gone are the days of the ten search results listings, highlighted in blue hypertext, and a couple of clearly marked ads. Now, when you look at a SERP, it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. It has become easy for a #1 result to get lost in the busy jumble of other page features.

While keyword and key phrase optimization are still important, you now have other offsite elements to consider.

Popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.

How can you rank and monitor your rankings for all of these? There are tools such as Rank Tracker that allow you to track your ranking and to show you possible keywords that are holding back potential traffic.

2018 SEO Trends 3.jpg

2.  Rich Snippet Will Need Careful Structuring

There are rich snippets and regular snippets. Both include a clickable title, a URL, and a meta description. Rich snippets have more condensed titles that include “|” instead of a dash (-), reviews and an image. How you structure the data, however is important in how search engines will display the information.

While the difference may seem insignificant, it has been shown that search results with properly formatted rich snippets receive more clicks and have a higher click through rate, which in turn increases potential sales.

If you’re not sure what properly structured rich snippet structure looks like, you can check out Schema.org which features a step-by-step data structure guide.

3.  Page Speed

In today’s fast-paced, on-demand society, people want things, including information, immediately.

Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.

People don’t like slow webpages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected for all websites.

If you’re wondering how fast is fast enough, take Google’s recommendation of 3 seconds or less.

To see how the speed of your website stacks up, you can take Google’s PageSpeed Insights.

Speed has been a critical component for years, but moving into 2018, we’re going to see even more emphasis on it in the future.

|Get a free website report to see how your site it performing.|

4.  Increased Page Relevance

Google continues in its quest to provide the best web browsing experience to users. Besides offering users websites that are safe, Google searches for sites that best match the user’s search intent – even if that’s a little different from their actual query.

This means that search engines will evaluate the relevancy of the content on your website. One of the ways that Google assess the relevance of a website’s content is with Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words.

Latent Semantic Indexing also enables Google to determine whether the content on a website is “comprehensive” and flows well.

Google also has the ability to analyze top ranking pages as identify similarities and shared features among them.

How can you make your content relevant and comprehensive throughout 2018? You can start by researching the content of the top websites in your industry and look for commonalities among them. This, however, can take a long time, especially if you’re looking for particular terms or words. To speed up the process, you can make use of some of the free trials available with different website auditors.

5.  Voice Search is More Real Than Ever

Just like in 2017, voice search will continue to pick up steam. Many consumers prefer the convenience of speaking over typing. Not only is it faster, but the queries can also be more detailed.

More importantly, voice recognition software has reached the point where users are comfortable trusting it to understand their normal speech.

The increased detail of search queries means you’ll need to go beyond the simple keyword and phrases to rank and focus more on terms and phrases people are naturally going to say out loud. People speak differently than they type, so your SEO strategy should try using conversational terms and sentences.

6.  Mobile Will be Even More Important

Smartphones dominate the landscape and more and more web browsing is occurring on mobile devices. In fact, the amount of people using their smartphones to browse the Internet is higher than the number who browse on a traditional desktop computer.

It is no longer optional to have a mobile-friendly website. It is now required and expected by the search engines and the users.

In fact, mobile friendliness is now a search ranking factor.

This is nothing new, and something you’ve probably heard about in many other years, but as each new device comes out and includes some kind of voice search function, you are going to have to really think about it going into 2018.

7.  The Rise of “Linkless” Backlinks

Backlinks have been the bread and butter of SEO for many years. In the past, this linking from another source to bolster a webpage’s authority in the eyes of Google was abused, prompting Google come up with the Penguin algorithm in 2012.

Since then, it has become the best (and most ethical) practice for websites to try and get links from more reputable, outside sources.

While links from authoritative, outside sources gave websites some search ranking juice, the further sophistication of Google search robots are slowly taking away the coveted power of backlinks.

It’s not just about who and where your links come from, anymore. A simple link just isn’t going to stand out of the crowd.

Search engines now have the ability to associate mentions of brands, institutions, organizations and people without the need of linking to their corresponding webpages. While links are going to still carry some weight, the other content around the hyperlinked text is going to also be very important.

8.  SERPs Will Continue Getting Personal

Besides the traditional search ranking factors, such as page speed, content relevancy and page authority, search engines are also using information about the user, such as interests, browsing history and location, to provide a personalized search results list.

Google, along with some other search engines, have been utilizing personalized SERPs for many years.

An SEOer’s goal of getting to the top of search results will have larger implications. Pages that succeed in dominating search will not only get more initial traffic, but when a user clicks to their page, that business’s page will subsequently appear in future searches by that user.

This will give you a greater opportunity to dominate that user’s SERPs in the future.

There is nothing one can do to land on the top of a user’s personalized SERP except making sure your traffic data is accurate and testing your page’s rankings in private or incognito mode for unbiased results.

Optimize Your Strategies in 2018

SEO is an ever-changing industry. In 2018, Google will continue to enhance the web user’s experience by scanning the relevancy of a page’s content, using personalized search engine results and faster page speeds, and include additional results page features. It will also want to ensure that websites are mobile-friendly and full of normal, conversational terms and words.

2018 SEO Trends 1.jpg

It takes a lot of time and effort to stay up on all the updates. It also takes time and long-term care. If your company is small or new and it doesn’t have a designated internet marketing professional, SEO.com can help.

Get your website visible on major search engines like Google, Yahoo & Bing by people in your area with our SEO service. Contact us now for more information.

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Google Search Console releases URL inspection tool https://www.sansoftonline.com/google-search-console-releases-url-inspection-tool/ https://www.sansoftonline.com/google-search-console-releases-url-inspection-tool/#respond Sat, 30 Jun 2018 09:09:27 +0000 https://www.sansoftonline.com/?p=14838 Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.   Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to...

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Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.

 

Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status of how Google search sees that URL. This feature is called the URL inspection tool and is now rolling out to Google Search Console users over the coming weeks.

This tool “provides detailed crawl, index, and serving information about your pages, directly from the Google index,” Google says. It will show the last crawl date, the status of that last crawl, any crawling or indexing errors and the canonical URL for that page. It will show if the page was successfully indexed, any AMP errors, structured data errors and indexing issues.

Here are screen shots:
data errors and indexing issues

google-url-inspection-tool-errors

 

You can enter in either AMP vs. non-AMP URLs as well.

There is a large help document that goes through all the features of this URL inspection tool.

This is still rolling out, and you won’t necessarily see it today, as the roll out can take a couple weeks.

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Effective July 2018 https://www.sansoftonline.com/effective-july-2018/ https://www.sansoftonline.com/effective-july-2018/#respond Thu, 28 Jun 2018 11:12:03 +0000 https://www.sansoftonline.com/?p=14832 Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’ After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. July is shaping up to be a big month for Google....

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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.

July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”

This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:google-https-july

Google has been pushing webmasters to make the change to non-secure web sites a for years now – including hinting at small rankings boost to further incentivize the shift. The campaign has proved successful. According to their blog post:

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking. Check out the resources below for in depth guides to making this change on your or your client’s sites, along with resources for validation and dealing with mixed content issues.

 

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Website Restructuring – An Important Part for SEO https://www.sansoftonline.com/website-restructuring-an-important-part-for-seo/ Sun, 02 Apr 2017 12:12:51 +0000 http://www.sansoft.co.in/?p=308 The post Website Restructuring – An Important Part for SEO appeared first on sansoft.

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Article Marketing For Better SEO Results https://www.sansoftonline.com/article-marketing-for-better-seo-results/ Wed, 22 Mar 2017 06:47:46 +0000 https://www.sansoftonline.com/newsansoft/?p=613 Article marketing is a type of advertising in which businesses write creative and unique articles related to their products or services releveant to industry needs. At Sansoft, we have dedicated team of article marketers who understand the fundamentals of article marketing and harness the power...

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Article marketing is a type of advertising in which businesses write creative and unique articles related to their products or services releveant to industry needs. At Sansoft, we have dedicated team of article marketers who understand the fundamentals of article marketing and harness the power for multi level effectuation of business objectives.

Well-written content articles released for free distribution have potential to increase business credibility within its market. It also helps in attracting new clients. These articles are often syndicated by other websites and published on multiple websites. The quality articles are created by experts writer, which are then made available for distribution and publication in the marketplace. Each article has a bio box and byline, collectively known as resource, which include references and contact information of author’s business.

Article marketing is one of the best technique to promote online visibility of a website. Some people also claims that link building is more important, but link building can base on original articles. One thing is certain, original articles would definitely be required if one wants to see his webpage rank on first page of Google results.

If original quality content can be created or bought from sources, the site is considered as influential for respective niches and keywords. The visitors recognize quality content from first words, and would recommend it to their friends. These recommendations can be made using social networks, links or emails so it’s essential to integrate social bookmarking tools too on website.

Annoying text with lot of grammar mistakes or irrelevant content are certain things, which should be avoided. It should also be taken into account that remaining organized around the theme is one of the best qualities of content writer. The Articles/Content writers at Sansoft are professionals and do take care of such responsibilities.

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Sansoft Blog Management Services: Take Complete Control of Your Blogging https://www.sansoftonline.com/sansoft-blog-management-services-take-complete-control-of-your-blogging/ Sun, 19 Mar 2017 07:56:43 +0000 https://www.sansoftonline.com/newsansoft/?p=621 Blogs are the new age phenomena for attracting people to your website. These are the marketing tools, which help to promote your company news, products and services. Blogs not only help to promote your products but also achieves higher search engine placement, better advertising, reputation...

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Blogs are the new age phenomena for attracting people to your website. These are the marketing tools, which help to promote your company news, products and services. Blogs not only help to promote your products but also achieves higher search engine placement, better advertising, reputation management, and web traffic.

Sansoft handles all the aspects of Blog Management like writing, posting and linking. Our Reliable and Affordable Blog Management Services includes:

  • Initial strategy consultation
  • Blog Creation and installation
  • Optimized site layout
  • Professional blog design
  • Writing unique and fresh blog content
  • Ongoing search engine optimization
  • Links popularity
  • Syndicate Your Blog’s Content with an RSS Feed
  • Use Links and Trackbacks
  • Tag Your Posts
  • Social book marking
  • Daily posts updating
  • Blog maintenance

Advantages of Blogs

Blogs play key role in Search Engine Optimization as an increasingly large number of individuals are using blogs as a means to share information and interact with other like-minded individuals. Blog Management as a search engine component offers websites the advantages like:

  • Blogs contain links to the main site ultimately leading to an increase in the number of quality in-bound links to the website.
  • Blogs helps in increasing site traffic and generate awareness about the website, resulting in an increase in page ranking.
  • Blog submission to various blog directories aids in enhancing one-way links to the website.
  • Blogs help in drawing added search engine traffic.

Get Full Support from an Excellent Team of Sansoft Professionals

Our professional blog management team and talented team of SEO Professionals with relevant years of experience create unique blog content on a variety of topics to facilitate your goals. You are provided customized Blog Management Services, which are oriented towards generating best results for your website traffic, brand reach, rankings in organic search engine listings, and online communication needs.

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Tips For Forum Management https://www.sansoftonline.com/tips-for-forum-management/ Sun, 12 Mar 2017 07:00:17 +0000 https://www.sansoftonline.com/newsansoft/?p=623 Forums are platform of social interaction for brand. The idea of forums is to indulge a topic in Q-A form to keep it alive and regular. The consumers are free to ask questions and take information from a company by communicating over uniform open platform....

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Forums are platform of social interaction for brand. The idea of forums is to indulge a topic in Q-A form to keep it alive and regular. The consumers are free to ask questions and take information from a company by communicating over uniform open platform.

Many people claim that blogs are more important than forums. There are many others too who claim that forums are more reliable. While there are conflicts in the opinion, both the aspects are vital for effective SEO management. Both are social media avenues to E-branding and both provides successful paths to better website management.

Professional blogs are maintained by company as a constant marketing presence to the consumers. Product updates, industry news, current events etc. are in fact the best means which can be used to provide back-links to original website. They have a threefold approach to help boost the online presence.

Our Forum Management services allows you to:

  • Create multiple community and group forums.
  • Search forums and thread content.
  • View, edit or delete threads.
  • Lock specific forums to member-only access.
  • Lock specific forums to read-only access.
  • Assign specific members as forum moderators.
  • Create automated forum digests that email members updates.

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Google Analytics – The Best Free Analytics Tool https://www.sansoftonline.com/google-analytics/ Tue, 07 Mar 2017 08:06:56 +0000 https://www.sansoftonline.com/newsansoft/?p=625 Google Analytics is a service from Google, which enable website owners track traffic coming to their website. Google Analytics shows the following information about a website in detail: How many pages have been viewed? How many pages have been viewed per visit? How many visits...

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Google Analytics is a service from Google, which enable website owners track traffic coming to their website. Google Analytics shows the following information about a website in detail:

  • How many pages have been viewed?
  • How many pages have been viewed per visit?
  • How many visits the web page had?
  • An average time spent on website?
  • And more…

To get all above state info, one needs to include a small piece of code in the source code of the website inside the head section and tie it up with analytics account.

The google analytic service allows to predict the traffic sources and determine the areas where visitors went most. It is sensible to conduct a monthly review on analytics to discuss how one can make changes to increase the traffic where the traffic is coming from.

Some of the biggest advantages of using Google Analytics are:

  • Google analytics is helpful in increasing the Return On Investment (ROI): It shows important parameters by the virtue of which one can determine what to do with ads which are not returning business.
  • Ability to find out how visitors are locating website: Other than the core set of keywords that are used for optimizing, one can also find keywords visitors typein, to locate website.
  • Ablity to identify which pages and links visitors click the most: Google Analytics helps in identifying pages and links being most clicked.
  • Ability to fine tune the website. With analytics report, one can fine-tune his website to get maximum return on investment.

ROI also depends upon how Google Analytics avails data, if the data given is one day older, lot of time is already gone which could have been utilized in determining actions needed to be done against ads which were not returning business. On the contrary, if the data is up-to-date, one can immediately change ads in real-time to get maximum returns.

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How To Use Google Optimizer To Get Best Results? https://www.sansoftonline.com/how-to-use-google-optimizer-to-get-best-results/ Fri, 03 Mar 2017 07:08:39 +0000 https://www.sansoftonline.com/newsansoft/?p=627 Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. Google website optimizer can test any element...

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Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. Google website optimizer can test any element that exists as HTML code on a page including calls to action, fonts, headlines etc. It can be used at multiple stages in the conversion funnel.

Google optimizer allows webmasters to test entire pages, known as A/B testing or page elements known as multivariate testing. This tool is a part of Google analytics and is accessed through a different user interface. Google analytics scripts are often used by Google website optimizer as it’s a part of Google analytics.

Instead of having to setup two different pages for each test, one can simply rotate various parts of website using special code provided by Google. This means that regular split-tests can be done with multi-page websites, which in past was more complicated to split-tests with multiple variations of each page.

Apart from having improved sales and conversion rates, a website optimizer proves to be beneficial while designing the landing pages. A website optimizer automatically suggest changes and organizes a compelling landing page. One can also lower cost per acquisition and get more leads to his website. A website optimizer eliminates the need of experts to design a strategic website and help in gathering information about customer’s behavior.

We at Sansoft have great skills of using Google website optimizer for website optimizations.

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Google Webmaster https://www.sansoftonline.com/google-webmaster/ Sat, 25 Feb 2017 07:12:18 +0000 https://www.sansoftonline.com/newsansoft/?p=629 Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site. Google is one of the world’s leading...

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Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site.

Google is one of the world’s leading search engine which offers search outcomes for thousands of people all over the world. It is dream of many to design a website which will be Google friendly. There are many other search engines available too, but Google is preferred, as it is the best.

Creativity is one of the most important aspect for making an appealing site. Unique and compelling content makes vital components for any successful site, but are rendered obsolete if the site doesn’t follow basic guidelines established by the Google Webmaster.

Some of the basic Google Webmaster guidelines are:

  • Making a website with clear hierarchy (homepage) and text links.
  • The pages must be reachable with at least one static text link.
  • Offering a sitemap with links that point to the most important parts of site. If there are over 100 links, categorizing them into separate pages.
  • Navigation on interface should be simple for users.
  • Text links should utilize unique keywords that apply to the respective pages visitors links to.

Google Webmaster Tools allows the webmasters to check indexing status and optimize visibility of their websites on search engines. It has tools that let the webmasters:

  • Submit and check the sitemap
  • Check the crawl rate and view statistics about a particular site
  • Generate and check a robots.txt file
  • Gives List of internal and external pages that link to the site and more…

It should also be taken into account that there are tens of millions of domains, and to distinguish one from this pack, one need to put due diligence. Just because a sitemap has been created one cannot guarantee that all sites will be indexed. Google doesn’t guarantee to crawl everything in the sitemap file.

Other guidelines to remember are: Using a text browser such as Lynx, to examine site. Allow search bots to let sites crawl without session IDs or arguments and making sure that web server supports the If-Modified-Since HTTP headers.

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