Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site.
Google is one of the world’s leading search engine which offers search outcomes for thousands of people all over the world. It is dream of many to design a website which will be Google friendly. There are many other search engines available too, but Google is preferred, as it is the best.
Creativity is one of the most important aspect for making an appealing site. Unique and compelling content makes vital components for any successful site, but are rendered obsolete if the site doesn’t follow basic guidelines established by the Google Webmaster.
Some of the basic Google Webmaster guidelines are:
- Making a website with clear hierarchy (homepage) and text links.
- The pages must be reachable with at least one static text link.
- Offering a sitemap with links that point to the most important parts of site. If there are over 100 links, categorizing them into separate pages.
- Navigation on interface should be simple for users.
- Text links should utilize unique keywords that apply to the respective pages visitors links to.
Google Webmaster Tools allows the webmasters to check indexing status and optimize visibility of their websites on search engines. It has tools that let the webmasters:
- Submit and check the sitemap
- Check the crawl rate and view statistics about a particular site
- Generate and check a robots.txt file
- Gives List of internal and external pages that link to the site and more…
It should also be taken into account that there are tens of millions of domains, and to distinguish one from this pack, one need to put due diligence. Just because a sitemap has been created one cannot guarantee that all sites will be indexed. Google doesn’t guarantee to crawl everything in the sitemap file.
Other guidelines to remember are: Using a text browser such as Lynx, to examine site. Allow search bots to let sites crawl without session IDs or arguments and making sure that web server supports the If-Modified-Since HTTP headers.
