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What is Online Marketing?

What is Online Marketing?

Internet marketing, also known as digital marketing, web marketing or online marketing is a process of marketing the products over the Internet. Online marketing is considered broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also grouped together to Internet marketing.

Internet marketing ties together the creative and technical aspects of Internet including web design, web development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of customer engagement through search engine marketing (SEM), search engine optimization (SEO) and Web 2.0 strategies.

Online marketing is more than just putting up a website and hoping for people to come at it. One have to tell about his website to people to gain maximum exposure. Driving traffic to original website is key to success. In regular marketing, the store across the town is competition one just have to worry about staying ahead of couple of competitors. Since the world is becoming more impersonal and the shopper loyalty is tough to gain, online marketing is difficult than regular marketing.

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