So we are already two months in 2025 and we have observed many websites still hurting from the last years Google Panda Algorithm. We at Sansoft keep a track of what is going on in the internet marketing world rather keenly. We have observed that Google and other search...

Google Analytics is a service from Google, which enable website owners track traffic coming to their website. Google Analytics shows the following information about a website in detail: How many pages have been viewed? How many pages have been viewed per visit? How many...

Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website...

Google Webmaster is a tool that assists you in managing Google’s crawling and indexing of your website. It helps in improving the traffic to your website. The webmaster tool also gives you notifications about problems on your site. Google is one of the world’s leading...

Link building is one of the most important strategies for effective search engine optimization. With tons of websites added to World Wide Web everyday it is difficult to keep websites popular. Link building is a unique method by the virtue of which problem of keeping websites...

Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to conversation. Interactive Marketing allows customers and prospects to participate in the process of building brand image in a certain market or...

Just as we undertake financial audit at the end of year, it is advisable to take a stock of our Internet Marketing efforts and calculate how much (money, resources and man hours) have gone in doing what activity and what is the outcome. Did it serve the purpose of undertaking...

Article marketing is a type of advertising in which businesses write creative and unique articles related to their products or services releveant to industry needs. At Sansoft, we have dedicated team of article marketers who understand the fundamentals of article marketing...

Blogs are the new age phenomena for attracting people to your website. These are the marketing tools, which help to promote your company news, products and services. Blogs not only help to promote your products but also achieves higher search engine placement, better...