Google website optimizer is a free website optimization tool, which helps online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The website optimization is carried out by continually testing different combinations of website content. Google website optimizer can test any element that exists as HTML code on a page including calls to action, fonts, headlines etc. It can be used at multiple stages in the conversion funnel.
Google optimizer allows webmasters to test entire pages, known as A/B testing or page elements known as multivariate testing. This tool is a part of Google analytics and is accessed through a different user interface. Google analytics scripts are often used by Google website optimizer as it’s a part of Google analytics.
Instead of having to setup two different pages for each test, one can simply rotate various parts of website using special code provided by Google. This means that regular split-tests can be done with multi-page websites, which in past was more complicated to split-tests with multiple variations of each page.
Apart from having improved sales and conversion rates, a website optimizer proves to be beneficial while designing the landing pages. A website optimizer automatically suggest changes and organizes a compelling landing page. One can also lower cost per acquisition and get more leads to his website. A website optimizer eliminates the need of experts to design a strategic website and help in gathering information about customer’s behavior.
We at Sansoft have great skills of using Google website optimizer for website optimizations.
